Dear Aunt Polly & Company, LLC

INTERGENERATIONAL
Entertainment ~ Play ~ Education

THE BRAND – and Concept Statement

DEAR AUNT POLLY & COMPANY represents caring connections between generations and enduring aspects of life which transcend time and trends. Media, print and play products are designed for girls and boys, ages 4-10, to pass along lifelong skills and time-honored social mores while facilitating self-discovery and a sense of belonging in a global world.

DEAR AUNT POLLY, the brand’s signature character, has the wisdom and vitality of a life well lived. She is old-fashioned in appearance yet enjoys a contemporary outlook, complete with friends of all ages and a multitude of interests. She is a playful guide and storyteller, caretaker and confidant; and she attracts children by her ingenuity, engaging with them via magical letters and exciting adventures. Joining her are Uncle Pete and a diverse yet close-knit group of neighborhood children, who call themselves the Cousins Club.

Products are designed for girls and boys around the globe since a favorite aunt or grandmother is ubiquitous in every society. Characters come to life through a television series, digital programs and books along with a number of extended products* (toys and games, dolls with accessories, arts and crafts, clothing articles, novelty items and more), all of which enhance the brand’s entertainment, play and educational potential. [*some prototypes available]

THE STORY – and Logline

DEAR AUNT POLLY and the COUSINS CLUB© is a 22-minute animated television series about a savvy yet nurturing older woman, storyteller and playmate, who brings to life lessons from yesteryear that relate to issues children face today. Through mysterious letters (hence Dear Aunt Polly), a magical shawl, and historical vignettes, she takes children on exciting adventures to reveal a wider view of the world, one that spurs understanding and helps them imagine solutions to their own dilemmas.

In DEAR AUNT POLLY and the COUSINS CLUB©, Aunt Polly and Uncle Pete represent the experience and insight of an older generation, an essential thread in all societies. The children add dimensions of diversity with their unique backgrounds and personalities, and the series highlights their issues and interactions. The kids thrive under the attention and warm support of Aunt Polly and Uncle Pete, who pass along lifelong skills and time-honored social mores in a fun-loving, adventure-filled way.

DEAR AUNT POLLY and the COUSINS CLUB© emphasizes the importance of good mentoring for children at impressionable ages. Parents and teachers can provide the foundation but lessons are more easily assimilated through appealing stories like in this series, which features iconic older characters lovingly and wittily guiding young children.

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